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How to Optimize content and Website for SEO in WordPress?

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If you are looking for a way to Optimize content and your Website for SEO, then you are in the right place; Today, I will share a list of ways on optimization. Optimizing Content: Before thinking about optimizing content, the first step would be keyword research. Yes, Keyword Research is the first step in SEO.  There are a lot of tools out there on the internet for keyword research, but a lot of them are paid and very expensive. If you are a just starting then it is not advisable to purchase those tools. Instead, you can use the tools that are available for free. Google keyword planner Ubersuggest Google Search Console Google Keyword Planner: Google Keyword Planner is a free tool. It is an absolute best tool that all new webmasters should use for keyword research. When you search for a keyword in Google keyword planner, it directly pulls data from Google.  It is a go-to tool even if you are an experienced SEO Expert because it helps to identify keywords that people are searchi...
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What is Cumulative Layout Shift? Why it happens?

Cumulative Layout Shift (CLS) is a Google metric that measures a user experience event. It will soon become an important ranking factor for websites. What is Cumulative Layout Shift? The process of unexpected shifting of web page elements which affects the user experience within the viewport is known as Cumulative Layout Shift. When you are reading an article and when the page suddenly shifts itself to the top or bottom of the page will affect your experience in understanding and reading an article. These issues are known as Layout Shift. Optimizing for quality of user experience is key to the long-term success of any site on the web. The negative user experience will only cause your site to drop down lower in search engine rankings. To provide better user experience pages should maintain a CLS of less than 0.1. All the above details refer only to the shifts occurs without the users' knowledge. If the user has initiated the layout shift then Google considers it as good. Why CLS Hap...
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What is Barnacle SEO? How to implement it?

Day by Day the internet is becoming more and more crowded, a lot of new websites been launched frequently. Given the competitive nature, it is difficult for a new business to make its presence felt online. Ranking for top competitive keywords is almost impossible if you are a starter or you don't have funds to hire experts. Because already there is a lot of big businesses targeting the same keywords you are targeting. This is where Barnacle SEO comes in handy. What is Barnacle SEO? Barnacle SEO is a strategy that leverages the authority of top-ranking websites for highly competitive keywords to boost your brand. The word Barnacle was first coined by Will Scott of Search Influence. The basic concept of Barnacle SEO is to focus on the success of other websites that rank for the particular keywords you tried to rank for. In simple words, if you can't beat them, join them. If you wondering how can to join them, we will see below; The following ways you can make su...
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What is Rank Brain? How does it work?

What is RankBrain? An AI algorithm developed by Google to sort search results and search queries is known as Rankbrain. It is considered to be the third most important ranking signal. Before RankBarin all the algorithms were hand-coded by Google engineers. For example: When Google Engineers develop an algorithm it was tested manually. If the results were good and produced good results they would make the algorithm permanent. But, the RankBrain algorithm will sort the search queries and results and implements the algorithm on its own. If the desired result is achieved the new algorithm stays or else it reverts to the old algorithm on its own. How Does RankBrain Work? In the older days before RankBrain was developed by Google, it would match the search queries word by word on a page to get the user the result they are looking for. But, RankBrain thinks like a human mind. When you type a search query it tries to figure out the concept of the phrase and matches them with keywords Google ha...
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What is Skyscraper technique? How does it work?

The Skyscraper technique was revealed by Brian Dean founder of Backlinko in 2015. This technique increased his traffic by 11% in 14 days. When he revealed the technique it took the SEO world like a storm. After hearing about this technique the question that will arise in your mind is will it work for me. The answer will be maybe or maybe not. A lot of people have tried this skyscraper technique and reaped results and some have failed too. So, what is the main concept of the Skyscraper Technique; The link building strategy where you improve existing popular content and replicate the backlinks is known as Skyscraper technique. How does it work? 1)  Select a popular article:   The most important first step would be to find a competitive keyword or a keyphrase and enter it into any tool like ahrefs or SEMrush to retrieve the most popular content for that particular keyphrase and select the one with a lot of backlinks. 2)  Improve the article:   Once you have selected the...
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