Why backlink is so important for ranking your website?

We might have often heard the word "Backlink" while we are talking about SEO. When someone says do you know a Best SEO Agency in Chennai, immediately Backlinks is the word we hear from the responder. So what are backlinks? Why are they considered big in SEO? Why do we need to build backlinks for ranking our page better? Let us know the answers to all these questions in today's article.


What are Backlinks?

Backlinks are the building blocks used to achieve a better ranking. A backlink is a kind of Off-page SEO. The Backlinks are linking one website from another website.
eg: If website A is linked from website B, website A is directed from website B through a link.
Through the link from where the Backlink A is directed from Backlink, B is referred to as a Backlink.

How to achieve a Backlink?

A backlink can be achieved by creating a direct URL or anchor text on another website, from where our website is directed. If a backlink is generated for a website from another website, it increases the chance of ranking factors by the search engines.

How a backlink works?

A backlink once it is generated, it is visible on a third party website. A crawler is an application created by Google and also the other websites have such applications like Google, where the crawler crawls the entire Google pages and enters into every web page in the Search Engine Ranking Pages.
Now the crawler sees the Backlinks created on a third party website, where the crawler enters into the directed website through the backlink on the third party website. Thus when the crawler enters the directed website through a backlink, the website which generated the backlink is ranked on the search page.

Backlinks are focussed in a better way by SEO Companies around us!


Why Backlinks are important?

If you refer to the Best SEO Company about ranking your website, first they insist is to create several Backlinks. The reason for creating several numbers of backlinks is to make the web page much visible to the crawler so that he crawler increases the ranking of our websites. But do you think the quantity of backlinks results in the better ranking of our website? Exactly Not!
The quality of backlinks substitutes the quantity of backlinks for a much better ranking.
What is the quality of backlinks?

Imagine you are standing in a vegetable market and asking for a fresh piece of fish! It sounds silly, right? The same occurs silly for Google if your backlink is not standard and quality.
Once again imagine you are owning a website of a medical seller and you are creating a backlink on a website owned by a Software company, What does Google thinks about this silly?
So what is the relation between these two imaginations to the quality of backlinks? The relation between them is the relevancy of content to the websites.

A fresh piece of fish should be asked in a fish market, not a vegetable market. The same is for a medical dealer website that should generate a backlink on a hospital website, not on a software company's website.

Thus Google finds for relevancy to the content where the backlinks are created. If we create a backlink that is not relevant to the content of the website, Google marks it spam which is further not going to help for our rankings.

Conclusion

The Conclusion part is that backlinks are the treasures buried under each websites which have to be buried under the right websites. The point is that the backlinks must be created with relevance to the content of the websites.

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