What is Google Analytics?{Features of Google Analytics}

Google Analytics is a web analytics tool that will help you to track your website traffic, source of traffic and provides more useful data.
These data can be used wisely to boost your business, Lead generation or your website search engine rankings.
Today in this article we are gonna look into three main topics in Google analytics tool;
1) Audience.
2) Acquisition.
3) Behaviour.

Google Analytics fivotech


Audience:- 
In audience menu, you can see how many people are visiting your site.
It provides in detail data for the total number of users visiting your website for the particular date you have selected.
It doesn't end there it shows in-depth data of how many new users have visited your website, total no of sessions, page views, average session duration and bounce rate.
Along with all the above data it also provides you with demographics, system and mobile data.

Demographics:
Demographics part will consist of data from language, country and city. Each will provide you with more specific data about the no of users from a particular city, no of users has left your site once landed on it and their language.

System: 
The System menu will provide you details like from which browser has a user logged in or landed on to your website, the operating system of their system and their service provider.

Mobile:
Mobile section provides data same as system section but it also shares additional details on the screen resolution of the particular user.

Acquisition:-
The acquisition will show you the exact details on how people are reaching your website. It can be either of the following four ways,

Direct:
When the source of the traffic is unknown it is automatically known as direct traffic.

Organic Search:
People reach your website because of the hard work you put through in your SEO process. The organic traffic can be earned only through your daily work because it is a slow process when you practice SEO following google rules and regulations the organic traffic will flow in.

Social:
This traffic is majorly driven from Facebook, Twitter, Pinterest and other social media platforms.

Referral.
Referral traffic is a method of reporting visits that came to your site from sources outside of search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.

Each section will provide you with the data on which page the user has landed first, bounce rate and overall average session duration along with goal conversion if you have any.

Behaviour:-
The Behaviour section shows you a lot of data on your websites behaviour flow, site content and site speed.

Behaviour Flow:
The Behaviour flow shows data of the pages the users usually go through once they land on your website.

Site content :
The Site content section shows the no of users visited each page, unique users, average time spent on a page and bounce rate.

Site Speed:
The site speed area provides you with the data on the average page load time, redirection time, server response and average page download time.


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