How to Optimize a website for SEO?

Optimizing a website is essential to rank a website on top of search engine rankings. Creating a strong site architecture and providing clear navigation will help the search engines to index your website easily and quickly.


Google uses more than 200 ranking signals to determine which content should rank on top of search engine results. Google is also paying more attention to user experience. It is a must that your website is Mobile Friendly, no broken links and your website should have a sitemap which will allow Google to crawl through your site to find new and updated pages.


Content Audit:

Content Audit is a very important process while optimizing a website for SEO. Before writing a content the first step is to do keyword research, choosing the right keyword will be the base of any content writing. Always use h1 tag for the first title in your content and the keyword should be used in the first sentence or paragraph. One should not overindulge your content with keywords. Overuse of keywords is a very bad SEO practise it will harm your website ranking because it comes under Black Hat SEO.


Site Speed:

When we talk about optimizing a website, site speed plays a major role in it. There are a lot of tools available on the internet to check your site speed. For my websites, I use two tools one is Google Speed Insights and GTMetrix. Both these tools provide us with exact information on what is causing your website to be slow and how to fix it. For example, GTMetrix provides us with the Images to be compressed and the compressed version of the particular image alongside it in a URL. To increase site speed we need to minify or js and CSS files. Removing unwanted js and CSS files is also important.


Mobile-Friendly:

The website should be mobile-friendly, Google considers this as a major factor to push a website to the top of search engine rankings.


Meta Description and Title Tags:

Meta Description is nothing but an overview of the article on that particular page. It won't help in increasing your Search Engine Rankings but it is necessary to do it because it will give an overview for the user about the content.


Title tags are important because it tells the search engines about your site in the best possible way. Always use the keyword in your title tag.


Image Optimization:

Optimizing your media files is as important as writing your content. Images should be given an ALT attribute without fail. Images should be compressed but the quality should not be lost. Plan and place the image accordingly in a way that it should not disturb the reader.


Internal Linking:

Internal Linking helps Google identify new and updated pages easily. When a visitor reads your article if it is good enough they will be looking for more options, therefore, it is a good practice to Interlink other articles as the related post. It will also bring in more traffic on your website.



Comments

Post a Comment

Popular posts from this blog

What is Skyscraper technique? How does it work?

The Skyscraper technique was revealed by Brian Dean founder of Backlinko in 2015. This technique increased his traffic by 11% in 14 days. When he revealed the technique it took the SEO world like a storm. After hearing about this technique the question that will arise in your mind is will it work for me. The answer will be maybe or maybe not. A lot of people have tried this skyscraper technique and reaped results and some have failed too. So, what is the main concept of the Skyscraper Technique; The link building strategy where you improve existing popular content and replicate the backlinks is known as Skyscraper technique. How does it work? 1)  Select a popular article:   The most important first step would be to find a competitive keyword or a keyphrase and enter it into any tool like ahrefs or SEMrush to retrieve the most popular content for that particular keyphrase and select the one with a lot of backlinks. 2)  Improve the article:   Once you have selected the...
Read more

What is Barnacle SEO? How to implement it?

Day by Day the internet is becoming more and more crowded, a lot of new websites been launched frequently. Given the competitive nature, it is difficult for a new business to make its presence felt online. Ranking for top competitive keywords is almost impossible if you are a starter or you don't have funds to hire experts. Because already there is a lot of big businesses targeting the same keywords you are targeting. This is where Barnacle SEO comes in handy. What is Barnacle SEO? Barnacle SEO is a strategy that leverages the authority of top-ranking websites for highly competitive keywords to boost your brand. The word Barnacle was first coined by Will Scott of Search Influence. The basic concept of Barnacle SEO is to focus on the success of other websites that rank for the particular keywords you tried to rank for. In simple words, if you can't beat them, join them. If you wondering how can to join them, we will see below; The following ways you can make su...
Read more

What is Cumulative Layout Shift? Why it happens?

Cumulative Layout Shift (CLS) is a Google metric that measures a user experience event. It will soon become an important ranking factor for websites. What is Cumulative Layout Shift? The process of unexpected shifting of web page elements which affects the user experience within the viewport is known as Cumulative Layout Shift. When you are reading an article and when the page suddenly shifts itself to the top or bottom of the page will affect your experience in understanding and reading an article. These issues are known as Layout Shift. Optimizing for quality of user experience is key to the long-term success of any site on the web. The negative user experience will only cause your site to drop down lower in search engine rankings. To provide better user experience pages should maintain a CLS of less than 0.1. All the above details refer only to the shifts occurs without the users' knowledge. If the user has initiated the layout shift then Google considers it as good. Why CLS Hap...
Read more