What is link Building in SEO?

What is Link Building?

Link building is the process of building backlinks to improve your websites search engine visibility. Link building is an essential part of Search Engine Optimization.
It is considered as an important ranking factor in google's search algorithm. A good authority link will boost your website to the top of search engine rankings. 
Without practising link building, websites can't be ranked for competitive keywords. Instead of having thousands of links from the same domain or IP address, it is better to have a few unique links from a few different websites.

Link-building

What is a Dofollow Link?

Dofollow link is an HTML attribute that informs the google search bots to follow the links. It is not only important to get Dofollow link from any website, but it is also important to get a link from a reputed high authority website. These Dofollow links will help your website to increase page rank and to move up in SERP.

What is Nofollow Link?

Nofollow links don’t pass any link juice, therefore, it will not boost your website to the top of SERP but it will help in bringing traffic to your website.

In case if you want to know how Dofollow and Nofollow links will look like,
in the anchor tag if it contains rel=”nofollow” then that is a Nofollow link and for DoFollow its vice versa.

Editorial links:

When a blogger or a webmaster links your website to their site it is known as Editorial links. Your main goal should be focusing on producing more high-quality content because a webmaster will link your content to their website only if it is related to their content.

Relevant Links:

Earning a backlink from the same relevant niche as yours is more potent. When you gain a backlink from some other niches other than yours it will send confusing signals to Google search engine while indexing your website.

Few ways to gain more backlinks are Guest blogging, Outreach and more. 
Always practice White Hat SEO method while looking for backlinks by following Google rules and guidance.

Guest blogging:

The process of writing content for another company or website is known as guest blogging. Usually, the main reason for guest blogging is to gain good quality backlinks from high authority websites.
It also helps to bring traffic to your website and to keep yourself engaged
with the community in your niche.
So you may think, how to become a guest blogger? there are a lot of people on the internet looking for good quality content.
The first major step on becoming a guest blogger is to find the appropriate people looking for guest posting.
Google is a good place to kick start your research for guest posting opportunities. There are a lot of Facebook groups which post a request for guest posting, do some research and join those groups, if you find anyone requesting guest posting in your niche you can approach them.
if your content is of good high-quality content it will earn you a Dofollow link.

To gain authority backlinks one can use the web 2.0 method. 
Few of the web 2.0 website with high DA and less spam score is
wordpess.com, Tumblr, blogger, medium, Reddit.

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