What is White Hat SEO and Black Hat SEO?

White Hat SEO
White Hat SEO

White-hat SEO refers to the usage of Google-approved website optimization strategies, techniques, and tactics.

As a white-Hat SEO, you need to 

1) Follow Google’s rules.

2) Optimize for humans first and search engines second.

3) Create quality content that people actively want to read and share.

4) Create a website that stands out from others in your niche.

Creating quality content is important because it shows the search engines that your site is unique and appropriate to display. Researching keywords that are both short and long-tail and are relevant to your site is necessary to do as well. Be sure to include keywords naturally in headings, link anchor texts and page titles.


Source of Traffic :

Google is the biggest source of traffic for your website, in case if you are practising Black Hat SEO your website will be banned and there will be a drastic drop in your traffic.


Navigation :

Search Engines consider the ease of navigation throughout your website while crawling it. So always optimize your website not only for users but for Search engines too.


Keyword Research :

Always do keyword research before starting out your content. Use Lsi Keywords in this way you can use related keywords from googles end page result. These Related keywords are worth considering because google only shows what other people are searching for. Focus on long-tail keywords while conduction keyword research.


When you create content always make sure that it is unique from others and that it would keep your audience engaged. Make sure your keywords are spread across your content without overstuffing it.

Strategically link your new pages as related links to your website or post because it will increase the overall traffic for other article or content on your website.

If your goal is to build a long-term brand, then white-hat is the way to go.



Black Hat SEO :

Black Hat SEO
Black Hat SEO

Practising Black Hat SEO will give you quick results but it will definitely

get your website penalized sooner or later, therefore, one must never try to use Black Hat SEO Methods.


There are lots of Black Hat SEO Techniques we should be aware of,

Content Scam :

The content scam is nothing but inserting keywords so many times inside your content, Copying content from another website, Cloaking and content scrapping which is illegal too.

Using Irrelevant keywords to rank your content is illegal and will cause your website to go down in ranking. 


Article Spinning :

Article spinning is gaining more popularity it seems, there are tools out there which allows users to take a content related to their niche from their competitors and rephrase it in a way that none of the plagiarism tools can recognise it.


Invisible Text:

   Invisible text is hiding keywords from users eye but the search engines can still find it while crawling your website.

    

Redirecting : 

   When a user has clicked a link to read or go through the content and if he has been redirected without his knowledge to some other page or article then this process is known as redirect. These redirects must be avoided because they violate the guidelines of search engines such as Google and Yandex.


There are a lot of other Practices which are harmful to your website we will cover those in the upcoming article.


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