FivoTech | Digital Marketing Company in Chennai, India

Google Analytics is a web analytics tool that will help you to track your website traffic, source of traffic and provides more useful data. These data can be used wisely to boost your business, Lead generation or your website search engine rankings. Today in this article we are gonna look into three main topics in Google analytics tool; 1) Audience. 2) Acquisition. 3) Behaviour. Audience:-  In audience menu, you can see how many people are visiting your site. It provides in detail data for the total number of users visiting your website for the particular date you have selected. It doesn't end there it shows in-depth data of how many new users have visited your website, total no of sessions, page views, average session duration and bounce rate. Along with all the above data it also provides you with demographics, system and mobile data. Demographics: Demographics part will consist of data from language, country and city. Each will provide you with more specific data about the no of...

Before HOW? let's have a look in to WHY? Anyone can think that our website is up and running well why do we need to do a site audit. It's not that the website up and running won't have any issues. Doing a complete site audit will help you identify hidden issues on your website which you didn't see in the first place. By performing a regular site audit you can make your website reach full potential. Conducting a site audit will help you determine whether your website is fully optimized for search engine traffic, has any broken links or pages, is your website loads faster, is mobile friendly and has high-quality content. There are a lot of site audit tools available on the internet; Technical issues:- To list a few of the technical issues that your site audit tool will show; 1) robots.txt 2) Website load time 3) Broken images 4) Website Https status 5) Broken links 6) Sitemap.xml 7) Checks for duplicate content robots.txt File:- robots.txt file informs search engine crawl...

Optimize Website for SEO:    Getting your website optimized for SEO is one of the main process in ranking your website. In case, if you are wondering What is Website Optimization? Marketing and Technical techniques that are used to bring traffic to your website and in the process engaging your visitors to keep them coming back to your website or to turn them into customers and sell your products online is known as website optimization. So, the main question here is, what are those Technical and Marketing techniques? We will see a few technical aspects of website optimization today and Marketing techniques in coming days; Optimize a Website across all Screen types. Improving User Experience :   Improve your User Experience all over your website. The visitor shouldn't feel lost when they are on your website. When you post an article always make sure to follow internal linking and related articles, this will help the user to catch up with the other articles on the same ...

White Hat SEO White-hat SEO refers to the usage of Google-approved website optimization strategies, techniques, and tactics. As a white-Hat SEO, you need to  1) Follow Google’s rules. 2) Optimize for humans first and search engines second. 3) Create quality content that people actively want to read and share. 4) Create a website that stands out from others in your niche. Creating quality content is important because it shows the search engines that your site is unique and appropriate to display. Researching keywords that are both short and long-tail and are relevant to your site is necessary to do as well. Be sure to include keywords naturally in headings, link anchor texts and page titles. Source of Traffic : Google is the biggest source of traffic for your website, in case if you are practising Black Hat SEO your website will be banned and there will be a drastic drop in your traffic. Navigation : Search Engines consider the ease of navigation throughout your website while crawli...

Optimizing a website is essential to rank a website on top of search engine rankings. Creating a strong site architecture and providing clear navigation will help the search engines to index your website easily and quickly. Google uses more than 200 ranking signals to determine which content should rank on top of search engine results. Google is also paying more attention to user experience. It is a must that your website is Mobile Friendly, no broken links and your website should have a sitemap which will allow Google to crawl through your site to find new and updated pages. Content Audit: Content Audit is a very important process while optimizing a website for SEO. Before writing a content the first step is to do keyword research, choosing the right keyword will be the base of any content writing. Always use h1 tag for the first title in your content and the keyword should be used in the first sentence or paragraph. One should not overindulge your content with keywords. Overuse of ke...

What is Link Building? Link building is the process of building backlinks to improve your websites search engine visibility. Link building is an essential part of Search Engine Optimization. It is considered as an important ranking factor in google's search algorithm. A good authority link will boost your website to the top of search engine rankings.  Without practising link building, websites can't be ranked for competitive keywords. Instead of having thousands of links from the same domain or IP address, it is better to have a few unique links from a few different websites. What is a Dofollow Link? Dofollow link is an HTML attribute that informs the google search bots to follow the links. It is not only important to get Dofollow link from any website, but it is also important to get a link from a reputed high authority website. These Dofollow links will help your website to increase page rank and to move up in SERP. What is Nofollow Link? Nofollow links don’t pass any link ...